When customers arrive to your website they want to be confident in the legitimacy of your online store. Mistrust ejects consumers from your store. Having a site not deemed trustworthy by a potential customer will drive them to other online retailers that they can be confident in. The last thing a shopper wants to experience as they come and look for a product is fear and doubt that they should not trust you with their payment information. The persistence of malware and viruses on the net gives consumers an eye for what to watch out for when visiting your site, and these are 4 ways to make sure they are not driven away from your website.
1. Be active in social media
An active presence in social media is a sign that you have an active presence on the web and are continually involved with your website. Sites that are harmful to consumers would not be actively in communication with them across platforms such as Facebook and Twitter. Frequent updates and replying to consumers’ inquiries on social media networks show that you are invested in their satisfaction of your service, bringing them closer to your brand whether you’re selling an idea or a physical product.
2. Proper spelling and grammar
Maintaining proper spelling and grammar is vital to inspiring trust on your website. Often, phishing emails and sites will use improper spelling and grammar under the assumption that less intelligent or non-English speaking users will fall for the scams. Today, consumers are smart, and through the countless sites they may visit, a spelling error or illegible sentence within your site will be a red flag to them. Consider using an online service such as WhiteSmoke or Grammarly to check over your work, as it is very common for people to miss their own mistakes through the process of proofreading an article or product description.
3. Maintain SEO
When searching, users will gravitate to the first few results. Often sites that are poorly optimized for search, or are lacking any SEO will also be poorly optimized in other areas. Investing into your site for the purpose of appearing in search is a sign that you have invested into detailed areas of your site, such as a secure and safe checkout process on an e-commerce store. Being far down in the Google search results will not only mix your product into irrelevant search results, but also lump your site in with many illegitimate ones. Proper SEO titles and descriptions that are also visible in the browser establish you as a site that is to be trusted.
4. Prevent Browser SSL Security Warnings
“The site’s security certificate is not to be trusted!” The worst thing that could happen when a customer arrives at your site is to be greeted by a red page and a message from their browser that your site is not to be trusted. Not only does this almost always result in users leaving your site instantly, but this will harm your SEO and create a reputation to stay away from your online business. Running under the assumption that you intend to be legitimate with your online service, you can prevent this by actively monitoring your SSL certificates. It is essential to have SSL on your site to secure logins and and sensitive data such as credit card transactions. The green address bar will give users confidence in your site and inspire users to preform actions such as make payments or login with social media whereas they might have not trusted to do so before. Always purchase your SSL certificate from a trusted and reputable site, it is worth the piece of mind for both you and your customers that your site’s encryption is always up to date and secure.